Finding the Forgotten
Yabbey is an online clothes recycling platform where users can buy, trade, and sell their unwanted clothing, standing up against the fast fashion industry.
At the heart of Yabbey's identity is a unique logomark. This symbol, reminiscent of a traditional trading icon, is crafted from t-shirts rather than arrows, emphasizing the sharing of clothing and fostering a sense of community. The pixelated design of the mark reflects both the stitching patterns in garment manufacturing and Yabbey's digital presence. This design combined with bold typography choices makes the company stand proud in a hugely competitive market.
