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Recipary is an online recipe library app that inspires users to share their favorite dishes, allowing people from all over the world to discover new recipes. In an era where ordering takeout is increasingly convenient, the app encourages home cooking, preserving the magic of preparing food and emphasizing its social importance.
Indicative of the name, the design for the logo combines a book and pages with kitchen knives forming the spine and covers. With the pages most importantly symbolizing a new dawn and endless inspiration. The curved shape of the knives was used again within the modified logotype, specifically the R’s. Creating cohesion and a recognizable motif throughout the identity that’s unique to the brand.